Businesses who aren’t working on their virtual reality and augmented reality strategies now will be left behind. This article simplifies Virtual Reality (VR) and Augmented Realty (AR), and shows how to profit from leveraging these innovative new technologies.
Virtual reality and augmented reality are poised to change the way we look at and interact with the world, literally. Last year was called “Year Zero” in the launch and consumption of these technologies. This year stands to be the year in which we see the chicken and egg situation resolved, as more content is produced, the hardware technology becomes faster, and it all becomes more accessible to the consumer.
Describing VR (virtual reality) and AR (augmented reality) to friends, family and colleagues can be difficult as these can be complex concepts, but using a couple of examples we can easily paint a clear picture.
Pokémon Go is a great example of AR technology that people quickly understand. It’s AR technology that overlays imagery (a created reality) on-top of the actual reality (what’s around you) to create an experience that the user interacts with.
VR, on the other hand, is a totally immersive experience. Imagine being a scuba diver, swimming around a beautiful Caribbean ocean floor. In this example, you’re viewing the ocean through a mask, and are able to move through this reality at your own pleasure, looking in whatever direction you wish while enjoying a totally immersive experience. That’s VR. Currently, content is actively being created for VR. It is primarily for the gaming and entertainment market.
So, what does the future hold for business-to-business applications in VR and AR, and specifically for businesses who employ salespeople in the field? In short order these two technologies will be as ubiquitous in the business environment as email or texting. Presenting your product or service will be done with VR and AR as a means to drive customer value through a better, and more realistic experience. In addition, digital marketing and customer engagement as we know it will change.
As a VR example, imagine you’re a farmer who’s about to purchase a quarter million-dollar tractor – a major capital purchase. Your friendly neighborhood tractor dealer comes out to your farm and puts a VR headset on you and situates you in a virtual tractor. Not only can you experience what it’s like to drive the tractor from the comfort of your couch, but you’re also able to view and experiment with all available options on the fly – both inside and out. Your choices have expanded from one or two sets of versions, to unlimited choice. Just like that, you’re sold!
For AR, imagine you’re with your real estate broker looking at a raw unbuilt office space to lease for your business expansion. He hands you a mobile phone and you point it around the space at look at the display. Instantly you see a fully designed suite including furniture, carpet, lighting fixtures and paint colors – all overlaid on the real empty space. You now can be inspired by the final vision. Again, you’re sold!
As you start to think about it, the possibilities are endless. That premise alone leads to a massive market potential. In a recent Forbes article, “Tim Merel, Managing Director at Digi Capital, forecasts that the AR and VR market will hit $150 billion in revenue by 2020, bringing in about $120 billion and $30 billion, respectively.”*
Businesses who aren’t working on employing a VR and AR strategy for business will be hit by a wave of innovation that their competitors will be riding. Think about how your sales and marketing teams currently engage with your customers and then re-think it based upon employing these new technologies. That paradigm shift alone will change your business.
I challenge you to think about how you present your product/service to your customers – could VR or AR bring value to your customer’s experience? Think outside of the box. The businesses who leverage these new technologies beyond gaming and entertainment will set the pace.
* Deborah Weinswig, contributing writer at Forbes, October 26, 2016
“Virtual and Augmented Reality Become Realistic Revenue Generators”
Yesterday was the 24-year anniversary of my first date with my husband. When dating, one of the first questions you ask is “Where are you from?”. Scott’s answer was “Santa Clarita” and my response was “Yeah, no idea where that is. Sorry.” Little did I know that a few years later we would call Santa Clarita home, let alone still be living here and running a wonderful web design and digital marketing agency over 20 years later. My life up to that point was somewhat transient to say the least. My dad was a commercial fisherman and a car salesman – not exactly the most stable of jobs. When my parents divorced, my mom, then a single parent of 5 kids under the age of 12, moved to where the work was. By the time I was 16, I had lived in 14 different houses in 3 different states.
So, why am I writing this blog? Well, tomorrow Netflix will launch its latest Original Series: Santa Clarita Diet. The series, based in Santa Clarita, is getting great reviews and has the potential of bringing attention to the city I now call home.
USA Today calls it one of “the most joyous, hilariously dark comedies to come our way in many a season.”
Netflix Chief Content Officer said, “The scripts were so great. Everyone who read them wanted in.”
However, an LA Times article quotes a production designer, calling Santa Clarita “…50 shades of beige.” You can imagine the outrage by Santa Claritans! Our initial reaction was to shake our fists and cry out “NOT TRUE!!” How could this erroneous perception of our great city be put out there for all to read?! Sure, it may not be as glamorous or world-renowned as Hollywood or Beverly Hills, but it is full of great companies, master planned communities, and amazing people.
So I did what most people today would naturally do, I turned to Google. My first search was “what does the color beige represent?” The Color Meaning of Beige is “dependable, conservative, and flexible.” Ok, that actually fits pretty well. Next, our Chief Creative Officer sent us the search results of the word “Beige” on Pinterest. The results are quite beautiful, much like our awesome city. There’s even a web design blog post titled: “The awesomeness of beige.” This article says that beige can be used to add warmth, to evoke a historic period or luxury, or to give a space an organic feel.” Ok, that’s not so bad either.
So, Santa Clarita, let’s continue to go against the Status Quo and embrace what may seem to be a slight! We’re not an ordinary town: While some houses may look the same and whatnot, they are affordable and the neighborhoods safe. Traffic in Santa Clarita is not ordinary – it’s actually not jammed packed like most other prosperous cities in California. There is actually parking available at your office, and you don’t have to pay $25/day like many places Downtown. There is a great workforce to choose from in the SCV, as we like to call it. 81% of our workforce at Status Not Quo lives in the Santa Clarita valley, and we have the best staff ever – just ask our clients! Great companies like Disney, Logix Credit Union, Boston Scientific, Princess Cruises and many, many more have chosen Santa Clarita to conduct their business as well.
Famous people such as Tim Burton, John Lasseter and Don Cheadle chose Santa Clarita for its excellent Art Institute (California Institute of the Arts). Many Southern Californians will remember the famous duo Mark and Brian from the radio station KLOS – Mark Thompson was a Santa Clarita resident for decades. Taylor Lautner of the Twilight series fame even lives in Santa Clarita and has said he “has never thought of moving out of this town.”
Santa Clarita is a place where dreams can come true. Businesses can find great locations, great tax credits, and great employees in Santa Clarita.
So take it from a girl who never thought she’d live in a place for more than 5 years, let alone almost a quarter of a century who is now CEO of one of the Top Information Technology Companies – Santa Clarita is not your ordinary town. It is truly quite extraordinary.
Maybe Beige will be the next Black!
To find out more about how to move your business to Santa Clarita, visit Status Not Quo’s awesome client, the Santa Clarita Valley Economic Development Corporation. And to learn more about how you can bring your business to the next level with Not Your Ordinary Consulting Firm, contact Status Not Quo today!
#SantaClaritaDiet #scvedc #santaclarita #netflix #NotOrdinary
Today, one of our clients, BicycleBlueBook.com, was featured in an article sent via email blast to all Giant Bicycle dealers. Giant Bicycles is recognized as the world’s largest bicycle manufacturer and is urging their dealers to use BicycleBlueBook.com’s Trade-In partner program to increase sales. Status Not Quo has partnered with BicycleBlueBook over the past several years helping to design and develop this program and create a tool that is both user friendly and an accurate source for used bicycle valuation.
BicycleBlueBook.com was founded in 2011 by a group of bicycle enthusiasts who knew there had to be a better way of determining the value of your old bike and providing tools to help you better afford the new bike of your dreams! What an awesome way to make your living – doing something you love in an industry you are truly passionate about.
It has been a privilege helping this small business grow into one recognized by the industry giants! Congratulations to all the people at BicycleBlueBook.com – we are so excited to see your hard work getting the kudos it deserves!
I was reading through the T-Mobile manifesto (which is very interesting and worth checking out – see below), and came across the following statement:
Un-satisfied with the status quo. Un-afraid to innovate.
Now, if you know the name of my company, then you know why this caught my eye.
Not creating software the same old way is the foundation upon which Status Not Quo was built, and is how to challenge our clients to use software technology to catapult their business to a new level – driving them to raise the bar and expect far more.
While it sounds basic and obvious, not being satisfied with the status quo is a challenge every manager, leader, and owner should place upon themselves every day. Drive more mentoring, more learning, more expertise, and more performance. Then go the extra mile to move the needle yourself and make it happen. Be bold.
Here’s the manifesto, and yes of course it’s pink:
In a recent discussion with my former Vistage chair, who I respect tremendously – Mitch Pearlman, he shared an exercise from the recent Vistage Executive Summit (if you’re not familiar with Vistage, check them out – incredible organization: Vistage). The exercise was centered around “Bold Leadership”.
The handout began with a concise definition:
Bold: (of a person, action, or idea) showing an ability to take risks; confident and courageous: a bold attempt to solve the crisis.
It then went on to ask the following questions:
- What is Bold Leadership to you?
- How have you shown Bold Leadership in your life or business (one powerful short example!).
- What Bold action are you committing to, to get yourself and/or your company to the next level.
While I wasn’t able to attend the summit and participate in this exercise, this struck a chord with me. In my opinion, people who make the best managers are those who strongly support the people they manage. To me this means being bold in making the tough decisions; being bold in always and without fail backing your people; being bold to remove obstacles in their path and take a personal interest in their success; and in a backwards kind of way, being bold by doing it most of the time without expecting thanks.
I think this is a good quick mental exercise by which everyone would be served. Take a few minutes in your day to think about making more of an impact to those around you.
Originally posted on LinkedIn: http://bit.ly/2ds5uPH
The best solutions are those that are home grown through sheer necessity (or desperation!). Slack is a cloud-based communication and collaboration tool, originally used as an internal tool. Here’s a fun fact: did you know that Slack stands for “Searchable Log of All Conversation and Knowledge”?
Slack works in a web browser, a local program, or a mobile app. You can use it to create “channels” for conversations of any topic. In addition, it supports direct conversations, or any mix of individuals. It can also be used to communicate with others outside of your organization. It facilitates images, attachments, videos, links – you name it and Slack handles it. And it has been highly leveraged through integrations with other companies. It even integrates with Giphy – although that one is arguably dangerous lol.
Status Not Quo introduced Slack last year. Not everyone was a fan of “one more tool to use”. However, as a custom software development company, we were trying everything we could to cut down on email while also improving productivity. How well we execute our projects is everything. Yes, we need to be creative and programming experts, but execution is where it all comes together (or for many companies, falls apart). Thus, anything that enhances or streamlines communication is something that grabs our attention.
To cut to the chase, it absolutely cut down on email and streamlined communication, all while enhancing the flow of information. But none of that is thing that I love best. The best thing is how it enhanced our culture, and connected our Status Not Quo family even more tightly together. Culture is already at the top of our list. With hiring for fit at the top of our recruiting requirements, we already start with people who are a good fit in some way (mind you, we’re an incredibly diverse group).
However, now the conversations in Slack go far beyond “the projects”. One favorite channel is the “Random” channel. On any given day you might see posts and discussions about light sabers, movie quotes, new games, National Taco Day, and just about anything related to pop culture. And our conversations don’t just happen during the week during business hours – Slack is a 24/7/365 conversation. It’s a conversation that people “want” to be a part of, rather than “have to” for work.
If you haven’t tried Slack, check it out. It will impact your communication and culture for the better!