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Musings from CES 2011

January 11, 2011

Last week I got to be one of the representatives from SNQ who travelled to Las Vegas for the Consumer Electronics Show.  For those of you who don’t know, CES is the largest annual tradeshow for the electronics industry, and companies from all over the world show off their new and upcoming products.  CES is where ground-breaking technologies like the Android phones and Microsoft Kinect were first unveiled to the public.

This year the major themes were connected TVs, 3D in the home, and tablets.  All of these innovations and devices are about one thing – broadening options while simplifying the consumer’s experience, whatever they are trying to do.  It’s interesting to me to see how these devices are being used to create extremely specific, niche-based applications for customers.  But what is even more interesting is the trend amongst our customers to expect that level of exactness.  And I’m as guilty as the next guy.  I constantly find myself expecting to find exactly the application I want for my iPad or my PC already out there.  And if I don’t find something that fits exactly what I want, I’m more inclined to wait it out for a few weeks or months, in the hopes that the perfect solution is already in the works, rather than get something that is close but not quite what I wanted.

I believe that the flood of user-friendly devices that have come to light over the last few years have trained us to think this way, and I couldn’t be happier about it.  As a programmer it means I have a lot more to do, because the chances are that no two customers are going to be perfectly happy with exactly the same solution, but it also means that I have more opportunities to deliver just what my customers want, build and improve on existing relationships, and especially to keep raising the bar for myself and my business offering.

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