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Is your website causing you to lose money?

January 21, 2011

Things like a great site design, SEO, and good content are just the foundation for a successful website.  How many times have I tried to find a product (so I don’t have to develop it from scratch) that solves some problem or fills some niche and I find a company that seems to have exactly what I am looking for but their website doesn’t provide me with information needed to make a buying decision?  Instead they want me to contact them via phone or email to get more information.  It happens more often than you might think.  What is worse (for them) is that I will often just move on to the next site in my search results. 

In today’s day and age search engines like Google, Yahoo, and Bing make it so easy to find anything customers are looking for that if your website doesn’t provide exactly what a potential customer wants they will move on and not give your site a second thought.  Customers need to drive the sales process.  It is time to let go of old excuses for not providing customers what they want to see on your website.  What are some of these excuses?

  • We want to personalize the sales experience.
  • Every customers needs are unique and should be handled accordingly.
  • If we list prices other companies will undercut us.
  • If we publish demos and samples on our website people will reverse engineer our products.

Now I am not saying that these points don’t have some validity but rather that holding on to them (in terms of web presence and sales)  is going to cause you to lose money in the long run. So what is the solution to this problem?  Easy, put everything on your website!  Demos, samples, customer feedback, pricing, everything.  Creating an online community (i.e. forms) can help as well.  All of it will help add to your credibility and ensure that potential customers have what they need to decide that your product is right for them.

Jeff

www.statusnotquo.com

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2 Comments leave one →
  1. Diane Crittenden permalink
    February 16, 2011 9:28 pm

    Exactly, Jeff. The difficulty of completing purchases on many sites is so frustrating, I just leave & try another site or just forget the item altogether. So many sales lost. At work, I must use a large office supply site that wastes a lot of my time & would switch in a heartbeat to one more efficient.

    Many websites assault with a wall of words. It’s too much to wade thru, so click, off to another, less wordy one. It seems that many people mistake the Internet for a catalogue and create a catalogue-like site. Big mistake.

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