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Reporting and Business Analysis

March 15, 2011

Recently I had the task of researching a few options for tools that SNQ can use to generate reports for our clients.  This type of task is always fun and interesting for me, partially because I enjoy the discovery process – finding out about new products or services that are available can be a lot of fun – but also because reporting itself is interesting to me.  If there’s one thing I’ve learned over the years, it’s that reports can make all the difference in the world when it comes to delivering a successful product, but even more important than the reports themselves is the analysis that follows.

It seems that those two terms – reports and analysis – are sometimes used interchangeably, but the reality is that these two items are very distinct, and provide vastly different benefits to our clients.

Reporting is the process of delivering information, usually in summary form, about how our business is performing.  Reports are all about the organization and accessibility of data.

Analysis is the process of using that data to discover useful knowledge about the business.  Analysis involves finding  the best “next steps” for a business based on what we have seen in the past.

So, as a developer and consultant, part of my job is to gain a solid understanding of the business models and goals of my clients.  This allows me to develop reports – that is, organizational groups of my clients’ information (reporting) – that can best be used by them to find out what is working, what isn’t working, and how to improve (analysis).  Not only is that a process of immense value to SNQ’s clients, it is also a lot of fun, because it gives me the chance to change my point of view and see things someone else’s perspective.   This is the essence of the Strategic Partnership business model that SNQ employs with each of our clients, and has always been a cornerstone of our success.

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2 Comments leave one →
  1. April 8, 2011 4:48 pm

    hey guys, thank for the great info.

  2. April 14, 2011 5:08 pm

    Thanks for the positive feedback, guys. Always appreciated. 🙂

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