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Marketing as a Mindset

March 21, 2011

The common joke here at Status Not Quo is that I, the CEO, am the “most non-technical, technical person” in the office – as was affectionately coined by one of our clients. That being said however, I have always thought of myself as a very left brain, analytical person. Now that I am surrounded by “a bunch of programmers and accountants”, I can see that maybe I’m not really the purist I once thought. That is why I find it somewhat ironic that our firm has significantly increased our offering in the area of Marketing. In my early years in business, marketing was always one of those things handled by the right-brainers in the group. The creative aspects of this area were always something that seemed elusive to my left-brained mentality. So why is it then that I find more and more of the engagements we pursue have a significant marketing aspect?

Well let’s start by taking a look at a few definitions of marketing on the Web:

  • Worldnetweb.Princeton.edu – “the commercial processes involved in promoting and selling and distributing a product or service; “most companies have a manager in charge of marketing”
  • Wikipedia – “Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. …”

Next, let’s delve into the difference between these definitions and what Marketing means to Status Not Quo. In the definitions above, marketing is simply a process in which you promote, sell, and distribute your product or service. Of course at SNQ we believe in “upsetting the Status Quo, because the Status is Not Quo” (Thank you Dr. Horrible for this awesome mantra we have adopted). No longer is it acceptable to simply have a static website that contains basic information about your company, or a colored brochure that you have sitting in the reception area or hand out at trade shows. At SNQ, we believe that Marketing needs to be a mindset. Your marketing must be targeted and most importantly objective driven. This is why it is such a great fit into the Status Not Quo offering. At Status Not Quo, are experts at developing comprehensive technology strategies based on a company’s key strategic objectives and goals, while leveraging the company’s strengths and minimizing their weaknesses. We use technical marketing strategies to help companies capitalize on these strengths. We pride ourselves in developing tools for companies that will help to improve the appeal and the perceived value of our clients’ company in general and products and services specifically. If a company can make even minor adjustments to the way they think about their offering and the best way to showcase this, it will have a huge impact on their success.

With the emergence of Social Media in the past few years, companies are beginning to realize that the status quo is no longer acceptable. Marketing becomes a way of creating relationships and thus the reason why I feel it is such a great fit into our business model. That being said, you can’t just throw a bunch of content out on the Web and just hope it sticks. Like all relationships, the marketing mindset requires both time and commitment. Many companies can suggest that you put your company on Facebook/Twitter, etc., but what does it really mean? What kind of results are you getting by having a presence on these media? It’s nice if a lot of people “Like” you, but can you really tell if that is turning into sales for your company? I’ve heard jumping on the Social Media bandwagon is just like the “new gold rush” – some were successful, many were not, but if you get it right, the payoff can be huge. So before you jump into your new marketing strategy, do some planning. We suggest you start by asking a few questions:

  • Who or what is your target market/audience?
  • What are your current methods for advertising and promoting your company?
  • Why are you interested in social media for your business?
  • What do you hope to accomplish with a social media campaign?
  • What type of web presence do you currently have?
  • Who do you currently use to manage your marketing operation?
  • What tools are available that can help me monitor the success of marketing initiatives?

To conclude, what should you take away from all this? The point is to be critical of everything you’re currently doing, and evaluate your offering within the context of the above questions. The end objective of all this is to create a one on one conversation with your customer – these days it’s not about the quantity of the people with whom you make contact, but the quality of the relationship and conversation. That will not only earn you more clients and customers, but a stronger starting relationship.

As always, thanks for stopping by and to find out more about our company visit www.statusnotquo.com.

Until next time!

Pam

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3 Comments leave one →
  1. April 8, 2011 1:35 pm

    This is the right blog for anyone who wants to find out about this topic. You realize so much its almost hard to argue with you (not that I actually would want…HaHa). You definitely put a new spin on a topic thats been written about for years. Great stuff, just great!

  2. April 8, 2011 9:09 pm

    This blog has lots of very useful stuff on it! Thanks for sharing it with me.

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