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Social Media – Holy Grail, or Biggest Scam ever?

March 27, 2011

Many leaders these days struggle with trying to figure out how Social Media is affecting their business. Is it relevant to selling and marketing your business? What about enhancing customer service? Brand exposure? A tool simply to make your employees less efficient? Stronger tools in the hands of creepy stalkers? All very confusing.

What this blog post does not focus upon is answering those questions – sorry! Very simply, I want to convince you why it at least deserves enough of your attention to ask these questions in the first place. And most importantly, to try and think outside of the box to arrive at answers. Why qualify that statement with “outside of the box”? Because the world of marketing and customer interaction has changed forever – for better or for worse. I guarantee if you try to answer these questions using the same approach, you will either arrive at incorrect answers, or answers that just don’t make sense.

Now – back to the simple question of why you should even care. Well, this is one of those few times where you should “just because everyone else is doing it”. Yes, that’s right – everyone may be jumping off the bridge this time. But I think you need to at least look over the side of the bridge and see someone invented artificial gravity halfway down to the ground. If nothing else, Social Media is a numbers game, and the numbers are staggering.

Here are some general Facebook stats that were posted by Ken Burbary in his blog “Web Business” – found here:

• Average user has 130 friends on the site
• Average user sends 8 friend requests per month
• Average user spends an average 15 hours and 33 minutes on Facebook per month
• Average user visits the site 40 times per month
• Average user spends 23 minutes (23:20 to be precise) on each visit
• Average user is connected to 80 community pages, groups and events
• Average user creates 90 pieces of content each month
• 200 million people access Facebook via a mobile device each day
• More than 30 billion pieces of content are shared each day
• Facebook generates a staggering 770 billion page views per month

In case you thought this was mainly driven by a bunch of youngsters who also text at 100 wpm, recognize there are nearly 28 million users over the age of 45 just in the US alone.

People, these are some staggering numbers. And this is only one social media outlet. Granted it’s the largest, but there are obviously many more.

Back to my point, and to wrap this up – this is an incredible amount of people, with whom you can potentially have a one on one conversation. What that one on one dialogue translates into may be a higher quality marketing message; a more qualified lead; a customer with a higher level of satisfaction; and most of all, someone you could leverage to spread the word about your business exponentially faster than you ever could.

Check it out, ask questions, and be critical – but don’t ignore.


3 Comments leave one →
  1. April 8, 2011 9:03 pm

    Nice post ! Thanks for, visiting my blog man. I will email you again. I didn’t know that!

  2. May 13, 2011 7:25 pm

    I feel like you could probably teach a class on how to make a great blog. This is fantastic! I have to say, what really got me was your design. You certainly know how to make your blog more than just a rant about an issue. Youve made it possible for people to connect. Good for you, because not that many people know what theyre doing.

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