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The SNQ 15 – Friday, April 8, 2011

April 8, 2011

Thought Provoking Article:

Web user profiling like you’ve never seen
In the weeks before the New Hampshire primary last month, Linda Twombly of Nashua says she was peppered with online ads for Republican Senate hopeful Jim Bender.

It was no accident. An online tracking company called RapLeaf Inc. had correctly identified her as a conservative who is interested in Republican politics, has an interest in the Bible and contributes to political and environmental causes. Mrs. Twombly’s profile is part of RapLeaf’s rich trove of data, garnered from a variety of sources and which both political parties have tapped.

RapLeaf knows even more about Mrs. Twombly and millions of other Americans: their real names and email addresses.

New Site to Discover:

Evernote

Remember everything. Evernote makes it easy to remember things big and small from your notable life using your computer, phone, and the web.

Executive Tip:

Conscious Communication

“Whether you’re making cogs or bearings, writing copy, consulting, or selling research, you’re effectively a vendor to someone, too. And I’m thinking really hard about how the words we use in the context of our business relationships can have a profound effect on the way we perceive ourselves, one another, and the value of the work we do.” – Amber Naslund

Social Media Tidbit:

Wikipedia – know it?

Wikipedia now has more 17m articles. The site now has an army of 91,000 active contributors. If you aren’t familiar with it, you’re missing an incredible source of information covering just about everything.

Human Side – Community:

Brenda Mehling Cancer Fund – Fight It! Race

The 10th annual Brenda Mehling Cancer Fund Fight It! 5K race/walk is happening on Saturday, May 14th in Central Park, Santa Clarita, CA. And this year we’ve added a 10K option! The only 10K race we know of in Santa Clarita.

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7 Comments leave one →
  1. April 8, 2011 1:35 pm

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  2. April 8, 2011 6:43 pm

    Just discovered this site through Google, what a pleasant shock!

  3. April 10, 2011 11:57 am

    Thanks for taking the time to explain the terminlogy for the rookies!

  4. April 11, 2011 4:30 am

    I frankly knew about much of this, but with that said, I still thought it had been valuable. Great blog!

    • April 14, 2011 7:24 pm

      Thanks so much Priscilla – we appreciate your feedback – please be sure to share your thoughts and input as well!

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