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Using Social Media in your Business

January 16, 2012

Imagine millions of potential consumers around the globe united in one place, sharing information, photos, videos, links, ideas and concepts. All your target audience located a few clicks away and your products announced in a very effective and instantaneous manner. The same results that traditional media allows for a high cost, are being accomplished by online media, with much smaller budgets and a more targeted delivery. That’s Social Media in a nutshell.

This article offers a five-step approach on how to start on the social media world.

1 – Create a Facebook page for your business
Facebook is unarguably the place to start, with more than 800 million active users, more than half of whom log in on any given day, it’s by far the single biggest social network in the world. You may already have a personal Facebook profile, but it’s important to note that it’s against Facebook policy to use your personal profile for a group, organization, or business.

Once you created your business page, make sure you update your status regularly. The updates can be informative, educational, promotional, or just plain fun.

2 – Start tweeting
Twitter has 175 million registered users who tweet 95 million times per day.
You can use twitter to meet a variety of needs, from customer service to brand awareness. Setting up a twitter profile takes only a few minutes. The bigger challenge with Twitter is finding followers. The best way to gain followers is to tweet and retweet (repeating other people’s tweets) regularly. Specially retweeting tweets from industry leaders.

3 – Posting videos on YouTube
YouTube is the 2nd most popular website in the world, with 790 million unique monthly visitors and 100 billion page views. Besides its popularity, YouTube offers a tremendous opportunity to gain a foothold in Google search results.
Setting up a YouTube account takes only a few seconds, but you need to make sure you choose a username that ties closely to your business identity, so people can find it when they search for your business. Thanks to modern technology, making digital videos is easy, with an abundance of tools available to edit them.

4 – Social media aggregation
So you are on Facebook, Twitter, YouTube. Maybe you took a step further and signed up for LinkedIn and Google+. Now you’re faced with keeping them all up-do-date.
It’s simple to connect your Twitter to your Facebook and LinkedIn, so whenever you tweet something new, it gets posted to your wall on Facebook and becomes your latest status update on LinkedIn.

An even better solution is to sign up for a social media aggregation site such as TweetDeck, HootSuite or FlipBook. These display all of your accounts on a single page, allowing you to update your status and easily track them all.

5 – Online reputation
As social media becomes more and more popular, reputations are increasingly being built and managed online. But considering the velocity at which information spreads on the internet, this can either be your worst enemy or your best friend. Take advantage and publish and promote your brand online.

The very first steps to be taken in establishing a proper online reputation is to have a presence on all well-known social media platforms, which will go a long way towards driving down unwanted search results. Also, setting up a Google alert utilizing search terms that identify your business as well as any other keywords you feel are important.

Social media is about people, it is about relationships, and it is about communications. A social media presence is about educating, engaging, and growing your audience, and potentially improving the bottom line of your business. If you haven’t started using social media as a marketing tool for your business, the time is now.

Tati Santos
Executive Vice President
Status Not Quo

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