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Create a Successful E-commerce website

November 6, 2013

e-commerce-clickFor many of us, shopping is not just procurement of property. Whether you need a commodity or a validation of your hunting prowess (read skill at bargaining), shopping is a wholesome experience. Man has come a long way since the time of Barter System. Many of us don’t even carry currency notes in our wallets anymore. In a world that is moving towards digital currency (Bitcoin), the ease of having the world at our finger tips is here to stay. And so it is important to create an e-commerce web site that brings the world to the potential buyer (or at least the part of the world that the buyer is looking for).

M-Commerce

Mobile commerce consists of (but is not restricted to) content purchase and commodity purchase. A huge share of mobile users, 29% according to a BI Intelligence report, has used mobile to make purchases with their phones. A lot of this is driven by marketing strategies like SoLoMo (which is essentially social, local, and mobile) that delivers localized results to a mobile shopper. Make sure you are locally “visible” to make it to your SoLoMo customer.

Social Shopping

In a world that does not consist of a lot of personal communication, word-of-mouth recommendations flow through online channels. These can be via social media websites (Facebook, Twitter etc.) or online shopping groups that help fellow customers with experiences from their purchases. A good e-commerce website also concentrates on its social presence rather than being shy and closed.

Google Shopping

A lot of online shopping is generated from search engines. Google’s Product Listing Ads, for example, drives a lot of traffic to the products you intend to sell. Again, like in your website, ensure that your ad feed is error free and has good quality images. Adwords and negative keywords need to be chosen carefully, as well.

Personalization

This is something that e-commerce giants like Amazon have already excelled at. Have you noticed the “You may also like” that Amazon adds to your home page once you make a purchase? The website analyzes your shopping habits and feeds you with options for future purchases. Pinterest is another website that has managed to capture activities and give the user a personalized experience. Making a website tailored to a user’s need drives more people to it.

e-commerce-card

Good Practices

1)      Responsive website themes

Make sure your website looks and performs seamlessly in any given resolution, be it a desktop, laptop, mobile phone or tablet. A website that looks like a disaster is more often than not going to be off-putting for the customer.

2)      Impressive pictures

A picture is worth a thousand words. In a website that is restricted in space, one picture is all you need to draw people. Think wisely and make a splashing impression.

3)      Ease of transaction

The basic requirement of an e-commerce website is to let the user complete a transaction in the way he desires. Remove all glitches in the process. Make it as smooth as it can be. Add every option you possibly can: credit card, bank transfers, PayPal, Google Wallet to name a few. E-commerce is a global phenomenon with the major surge happening in Asia and Asia-pacific region. Ensure foreign currency transactions are as seamless as domestic.

4)      Product page content

This is pretty straightforward. The page needs to have every detail that the user is looking for – clean descriptions, price, specifications (dimensions etc.), informative pictures etc.

5)      Website health monitoring

Do not wait for a user to complain about a sour experience. Be proactive and find out how the website has been serving. Be aware of potential issues 24×7 and be ready to handle immediately.

In general, take note of the trends that consumers all over the world have begun to love and admire and make a killer website that caters to the global audience. With a bit of planning and strategic execution, you can create an e-commerce website that can become the talk of the town (or the topic of discussion in a social shopping site or a hit in SoLoMo, or whatever…you get it).

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4 Comments leave one →
  1. November 6, 2013 1:19 pm

    I couldn’t agree more with all of your points, but I would add #6) Mind the Data Gap

    As new orders come into the eCommerce platform, a quick review of the customer’s details will reduce shipping errors and help detect fraudulent activities. Also, if you catch a customer’s typos and can correct the errors immediately, your customer satisfaction and retention goes up. Speaking of customer retention, making sure the good client data is updated throughout the system is also key. Shopping carts must share customer data with CRM tools and marketing automation tools to cross-sell and up-sell. I have added my blog article that describes the ways that data should be shared across these different systems.

    Thanks for your article!

  2. November 7, 2013 7:26 am

    Reblogged this on Kenneth Carnesi.

  3. aly1jones permalink
    December 12, 2013 9:06 am

    Every E commerce website wants to earn good revenue and for that E commerce site should have very easy layout with attractive theme, the easy navigation is one thing that user want and to provide what user wants is key to earn money. Making an E commerce website responsive help in making a website visible in mobile or smart phones that ultimately leads in making more sales.

    To know more about e commerce solution, Please visit http://www.cuecommerce.com/ecommerce-dublin.

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