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SEO: What is “Quality Content”?

March 14, 2014

Google has made it very clear that in order to achieve a high ranking status; your website must contain high quality content. Well, that’s great but, what does it mean? How do I know whether or not my copy is of “high quality”? Well you can follow these simple steps:

  1. Simplify it! It’s easy, actually. To Google, quality isn’t measured by the complexity of your words or the quantity of your paragraphs. It’s all about how engaging and user-friendly your content is.SEO Factors If your copy is information rich, easy to digest, and engaging, Google will give you praise. Put Google’s crawlers in the perspective of a user. They need to be able to look at your content and determine who you are, what you do, and whether or not they can utilize your services. By simplifying your content for the user, you are, essentially, simplifying it for the crawlers as well.
  2. Use Information Density! “Information rich” isn’t synonymous with “type out as many sentences as you possibly can”. You should be able to take a the most important information about your site, products, and services, and fit it into a few sentences . Also think about the willingness of your customer to read about you. Will they really sit there and read an essay about Management Consulting or will they skim through the first few sentences? Put yourself in your audience’s shoes and make the content geared toward their reading behavior.
  3. Engage Your Customer! If your content is boring, nobody is going to want to stay on your site. Google is looking out for their searches. When somebody spends very little time on your site it means they were not satisfied with what Google provided them. If this is a frequent occurrence, Google will view you as irrelevant to the search. By creating entertaining content, you can retain your viewers for more time. This makes you more reliable in Google’s eyes.

One of the most important things you must always remember is to be honest with your content. If you spam your content with key phrases and links, Google will penalize you and you will find it very difficult to increase your ranking. Use only white hat techniques. When in doubt, if what you are doing feels shady, you probably should play it safe and stop.

Of course, my greatest piece of advice would be to consult with an SEO expert who specializes in your field.

Status Not Quo

Expert SEO Consulting 

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