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The Importance of Being Mobile

March 27, 2014

As mobile devices become more advanced, desktop and laptop computers become more and more antiquated. Users want to be able to substitute their computers for more palm-friendly iPad minis and cell phones. This makes the importance of ensuring that your business’s website is mobile friendly is undeniable. If you are a business, the last thing you want is a website that potential customers consider inconvenient or difficult to navigate.

Mobile App

As we are so used to such a convenient lifestyle, we naturally expect that shopping online will be as easy as possible. When this isn’t the case, we don’t even waste our time because we know that there is a more convenient place to spend our money. When your website isn’t responsive, meaning it adjusts to fit whatever device it’s being viewed on, you lose a significant amount of potential profit. Having a developer make your website responsive isn’t too costly and can pay for itself after just a few new customers.

Another great way to increase a mobile clientele is by developing your own mobile app. Consumers are downloading app, upon app, upon app, to make their shopping experience more lax. An added benefit of having an app for your business is customer retention. By them downloading your app, you become visible to them every time they check their phone. It’s almost like a form of advertising when your logo is constantly on their home screen.

Apps also tend to turn virtual shopping interactive. You can offer coupons, forums, rating systems, etc. Your app can be whatever you want to make it.

The idea of developing an app may put you into monetary cardiac arrest, but there’s little steps you can take to make developing one as cost efficient as possible. To save money, make sure you already have a logo designed and only include the features that are necessary to your business. Besides, plenty of users appreciate simple apps that aren’t confusing to figure out. You may think it’s a good idea to make a DIY (do it yourself) app to save a few bucks, but if you aren’t a seasoned developer, you may not produce the most optimal app. Our advice is to consult with a developing firm that has a team of experts, like us at Status Not Quo, to make the coolest app you could have imagined.

If you would like more information about developing a mobile app, visit our website to contact us.

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