Skip to content

Will Apple Force the Market to Evolve Again?

January 6, 2016

In 2008, Apple released the Macbook Air, the first major computer without an optical drive. This was a revolutionary idea, perhaps too revolutionary. No one I spoke with at the time thought this was a good idea. After all, the floppy disk was replaced by the optical drive. But what would we replace the optical drive with?

Year after year, Apple continued to remove optical drives from their computers, and others followed suit. This forced consumers to adapt to a new reality. With the fall in price of flash storage, USB and flash drives came into popularity. Services like Dropbox and App Stores filled the void. Today it’s rare to see optical drives in laptops.

Rumors of the new iPhone 7 have begun to swirl, the loudest among them is the removal of the 3.5mm Headphone Jack. This has sparked some debate in our office. The consensus here is that people are simply not ready to give up their antiquated hardwired headphones and earbuds in favor of wireless versions.

Personally, I think this move will lead to positive change in the headphone/earbud industry. There are few companies that exist that can force us to rethink an entire marketplace. Apple has that power, and it will be difficult for hardware manufacturers to ignore the spendy Apple user market.

What are your thoughts?

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: