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Santa Clarita – Not Your Ordinary Town

February 3, 2017

Yesterday was the 24-year anniversary of my first date with my husband.  When dating, one of the first questions you ask is “Where are you from?”.  Scott’s answer was “Santa Clarita” and my response was “Yeah, no idea where that is.  Sorry.”  Little did I know that a few years later we would call Santa Clarita home, let alone still be living here and running a wonderful web design and digital marketing agency over 20 years later.  My life up to that point was somewhat transient to say the least.  My dad was a commercial fisherman and a car salesman – not exactly the most stable of jobs.  When my parents divorced, my mom, then a single parent of 5 kids under the age of 12, moved to where the work was.  By the time I was 16, I had lived in 14 different houses in 3 different states.

So, why am I writing this blog?  Well, tomorrow Netflix will launch its latest Original Series:  Santa Clarita Diet.  The series, based in Santa Clarita, is getting great reviews and has the potential of bringing attention to the city I now call home.

USA Today calls it one of “the most joyous, hilariously dark comedies to come our way in many a season.”

Netflix Chief Content Officer said, “The scripts were so great. Everyone who read them wanted in.”

However, an LA Times article quotes a production designer, calling Santa Clarita “…50 shades of beige.” You can imagine the outrage by Santa Claritans!  Our initial reaction was to shake our fists and cry out “NOT TRUE!!”  How could this erroneous perception of our great city be put out there for all to read?!  Sure, it may not be as glamorous or world-renowned as Hollywood or Beverly Hills, but it is full of great companies, master planned communities, and amazing people.

So I did what most people today would naturally do, I turned to Google.  My first search was “what does the color beige represent?”  The Color Meaning of Beige is “dependable, conservative, and flexible.”  Ok, that actually fits pretty well.  Next, our Chief Creative Officer sent us the search results of the word “Beige” on Pinterest.  The results are quite beautiful, much like our awesome city.  There’s even a web design blog post titled: “The awesomeness of beige.”  This article says that beige can be used to add warmth, to evoke a historic period or luxury, or to give a space an organic feel.”  Ok, that’s not so bad either.

So, Santa Clarita, let’s continue to go against the Status Quo and embrace what may seem to be a slight!  We’re not an ordinary town:  While some houses may look the same and whatnot, they are affordable and the neighborhoods safe.  Traffic in Santa Clarita is not ordinary – it’s actually not jammed packed like most other prosperous cities in California.  There is actually parking available at your office, and you don’t have to pay $25/day like many places Downtown.   There is a great workforce to choose from in the SCV, as we like to call it.  81% of our workforce at Status Not Quo lives in the Santa Clarita valley, and we have the best staff ever – just ask our clients!  Great companies like Disney, Logix Credit Union, Boston Scientific, Princess Cruises and many, many more have chosen Santa Clarita to conduct their business as well.

Famous people such as Tim Burton, John Lasseter and Don Cheadle chose Santa Clarita for its excellent Art Institute (California Institute of the Arts). Many Southern Californians will remember the famous duo Mark and Brian from the radio station KLOS – Mark Thompson was a Santa Clarita resident for decades.  Taylor Lautner of the Twilight series fame even lives in Santa Clarita and has said he “has never thought of moving out of this town.”

Santa Clarita is a place where dreams can come true.  Businesses can find great locations, great tax credits, and great employees in Santa Clarita.

So take it from a girl who never thought she’d live in a place for more than 5 years, let alone almost a quarter of a century who is now CEO of one of the Top Information Technology Companies   – Santa Clarita is not your ordinary town.  It is truly quite extraordinary.

Maybe Beige will be the next Black!

To find out more about how to move your business to Santa Clarita, visit Status Not Quo’s awesome client, the Santa Clarita Valley Economic Development Corporation.  And to learn more about how you can bring your business to the next level with Not Your Ordinary Consulting Firm, contact Status Not Quo today!

#SantaClaritaDiet #scvedc #santaclarita #netflix #NotOrdinary

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